New Songs

Charlie Puth – Attention

“Attention” is a song recorded and produced by American singer Charlie Puth. He co-wrote the track with Jacob Kasher. Atlantic Records released it on April 21, 2017 as the lead single from Puth’s upcoming second studio album Voicenotes. “Attention” is a midtempo pop rock song with elements of 1980s soft-soul and funk.

In “Attention,” Charlie expresses his encounters with an ex-girlfriend who’s trying to tempt him to come back to her by playing with his emotions, though he knows she is just looking for attention and isn’t interested in a permanent relationship.

The song is the first single off of Charlie Puth’s second studio album following Nine Track Mind.

To promote this single, Puth opened an exhibit named “The Attention Room” on Melrose Avenue, Los Angeles which featured a LED infinity tunnel, further emphasizing the song’s theme of attention.

In “Attention,” Charlie expresses his encounters with an ex-girlfriend who’s trying to tempt him to come back to her by playing with his emotions, though he knows she is just looking for attention and isn’t interested in a permanent relationship.

The song is the first single off of Charlie Puth’s second studio album following Nine Track Mind.

To promote this single, Puth opened an exhibit named “The Attention Room” on Melrose Avenue, Los Angeles which featured a LED infinity tunnel, further emphasizing the song’s theme of attention.

When I came up with the song originally, I was on this hotel bed in this really cool room in the Philippines. I was just watching TV and kind of browsing through Instagram, because that’s how you watch TV, nowadays. You don’t really watch it, you just… You look at your phone and you look at the TV at the same time and I was looking at this Instagram post that somebody had posted.

It was this long letter about how he had just broken up with his girlfriend. I don’t know this guy. I have no idea why it popped up on my feed. I just was reading it and I was like, “Damn. This girl really played him and she just wants attention.” So it was like, “Why hasn’t anyone made that a song? She just wants attention.”

The original lyric was like a ballad, how I had it in my head. I pictured plucking strings and then very lushly, “She just wants attention…” It was a dirty lyric at first. She doesn’t want his… She just wants attention. And they were like, “OK we can’t put that in a song.

It sounds too sappy and sad. It sounds too much like a Disney thing, if it was strings and butterflies and whatever.” So I wanted a funky, walkable baseline and then I was thinking of a different song and then I put the melody… All it is is just a E flat minor scale. And I put it over the bassline that I had in my head and it just went perfectly on it.

And I was like, “Oh shit!” And I took out my phone and recorded a voice note and I just had that chorus. And if you watch the music video, I put the voice note at the end of it.

It was literally just a kickdrum sample. A 707. A really fake-sounding kickdrum, but with a lot of knock to it. Everyone keeps asking me like, “Yo, how did you get Nile Rodgers to play the bass on that song?” And they don’t realize that it’s literally a fake bass.

It’s a software plug-in called Trillion from Spectrasonics. They make other great stuff like Omnisphere and Keyscape. I love their stuff, and this plug-in came out in like 2003. The bass samples on it are so good that they haven’t had to update it since then. For all the producers watching this, this is the preset: retro 60s, in the live bass section.

I just put a CLA 76 from waves on it and just juiced it up and cranked the fuck out of it and put a little side chains on it. I was on a train in Tokyo, just making the velocities perfect in ProTools, because that’s how I produce music. All just in ProTools. Very rigid, but it was important to make it sound real. So all the velocities sound like they’re being played by a real musician.

And then you put a little side chain on it, to make room for the kick. I kept the 707 and put in one of my Puth kicks, as I like to call it. I have a secret folder of Puth kicks and I put it under the 707 and you mix the punchy kick with the fluff kick and it becomes a superkick.

Charlie explains what happens to his voice in the final pre-chorus.

I kinda just got a little emotional. I decided to keep the take of this. I was going to delete it, but I was like “screw it.” And it has an odd bar. It has a second of nothing. It’s cool.

Commercially, the song has reached number one in Israel, Latvia, Mexico and Russia as well as the top 10 in Australia, Belgium, Canada, Croatia, France, Germany, Hungary, Italy, Lebanon, Malaysia, New Zealand, the Philippines, Poland, Portugal, Romania, Slovakia, South Korea, Spain, Switzerland, the United Kingdom, and the United States. Its music video was released on April 24, 2017.

DOWNLOAD Charlie Puth – Attention

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