New Songs

Halsey – Now Or Never

“Now or Never” is a song by American singer and songwriter Halsey and the lead single from her second studio album, Hopeless Fountain Kingdom. It was released on April 4, 2017 by Astralwerks alongside a music video, as an instant grat with the album’s pre-order.

“Now Or Never”, a slow, R&B-tinged track, is the lead single from American singer-songwriter Halsey’s sophomore studio album, hopeless fountain kingdom.

The track was teased through a series of tweets by Halsey, leading fans to different coordinates to unveil the cover art for the album.

The single was released alongside the music video which also marks Halsey’s directorial debut. The music video features a scene with intense gun violence.

Lyrically, the song describes the story of two young lovers enduring hardships and struggles in a dystopian world. These two lovers are “Luna” of the Aureum House and “Solis” from the House of Angelus, who parallel the Shakespearean characters, Romeo and Juliet.

Upon release, many fans and critics noted sonic similarities to Rihanna’s “Needed Me” in its chorus’ melody and production. The likeness could be intentional: Starrah was chosen to produce melodies for both “Now or Never” and “Needed Me”, and at the 2016 VMAs, Halsey referred to Rihanna as her “biggest inspiration in her whole life.”

In a statement Halsey commented:

On its own, the song is about two impatient young lovers. But in the context of the hopeless fountain kingdom universe, the stakes are much higher for these two star-crossed lovers.

She also talked about the music video:

The video for “Now Or Never” [my directorial debut!] is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart.

And in an interview with iHeartRadio, she shared on the writing/recording process:

“We’d finish the track and then be ready to go, and [Blanco would] be like, ‘Hey, I heard that thing you sang. Are you OK?’ It was kind of like he was hearing a cry for help in what I was singing, which was cool because it made us bond.”

Halsey has not said that the song is influenced by Rihanna, however, Halsey has described her as an inspiration.

Rihanna fans accused her of plagiarising Rihanna’s 2016 song, Needed Me, as the chorus sounds similar. It should be noted that both songs were co-written by Starrah.

The music video was directed by Halsey with Sing J Lee, marking the singer’s directorial debut. It was shot in Mexico City. Inspired by Baz Luhrmann’s 1996 film Romeo + Juliet, the video is filled with gun violence.

Halsey talked about the video’s plot in a statement, saying: “It is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart. On its own, the song is about two impatient young lovers, but in the context of the Hopeless Fountain Kingdom universe, the stakes are much higher for these two star-crossed lovers”.

DOWNLOAD Halsey – Now Or Never

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